As organisations expand across various cloud platforms and third-party services, it becomes increasingly challenging to keep track of what is publicly exposed. This talk delves into the importance of Attack Surface Management (ASM) in helping security teams gain an outside-in perspective, similar to that of an attacker. By understanding what attackers see, organisations can better anticipate and mitigate potential threats. The session will cover the significance of having a comprehensive view of the attack surface, the tools and techniques used in ASM, and real-world examples of how ASM has helped organisations stay ahead of threats. Attendees will leave with practical strategies to identify, prioritise, and reduce risks, ensuring that vulnerabilities are addressed before they can be exploited by malicious actors.